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Bing Ads and Google AdWords have three different keyword match types broad match, exact match and phrase match Both platforms also have the option to add negative keywords to your campaigns, which we'll also address in this section Broad Match The broad match keyword match type is the default on100% FREE Keyword Match Type Tool The quick, easy Adwords keyword wrapper tool Merge words, make keyword lists for your Google Adwords campaignsDec 05, 18 · Put simply, keyword match types allow marketers to define how similar search queries should be in order to trigger their ads They pertain to multiple levels of similarity with the target keyword you've set in your AdWords campaign To help you understand this, let's jump straight to the types of keyword match types and how they differ Amazon Ads Understanding Keyword Match Types Karooya Adwords keyword match types